Effective Date: 11 August 2025
At TrueChoice UK, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit or make a purchase from our website truechoice.uk.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, billing address, shipping address, phone number, and payment details.
- Order Information: Details of the products you purchase, order dates, and transaction history.
- Technical Information: IP address, browser type, device information, and cookies to improve your browsing experience.
- Communication Data: Any messages, emails, or customer service inquiries you send us.
2. How We Use Your Information
We use your information to:
- Process and deliver your orders.
- Communicate with you about your purchase or inquiries.
- Send you marketing emails if you have opted in.
- Improve our website, products, and services.
- Comply with legal obligations.
3. Sharing Your Information
We do not sell or rent your personal data.
We may share your information with:
- Service Providers: Such as payment processors, delivery couriers, and IT support companies, strictly for order fulfilment and operations.
- Legal Authorities: If required by law or to protect our rights.
4. Cookies and Tracking Technologies
We use cookies to enhance your shopping experience, analyze site traffic, and personalize content. You can adjust your browser settings to refuse cookies, but this may affect website functionality.
5. Data Security
We take appropriate technical and organisational measures to protect your data from unauthorized access, loss, or misuse. All payment transactions are encrypted and processed through secure gateways.
6. Your Rights (UK GDPR)
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Request corrections to inaccurate information.
- Request deletion of your personal data (subject to legal requirements).
- Object to processing for marketing purposes.
- Withdraw consent at any time.
To exercise your rights, contact us at contact@truechoice.uk.
7. Data Retention
We will keep your personal data only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal obligations.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
9. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with the updated effective date.
10. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us at:
Email: contact@truechoice.uk
Website: www.truechoice.uk
